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MoneyWeek’s report looks at the experience economy: curated, in-person activities that offer an alternative to increasingly digital routines. It points to UK screen-time and remote-work figures as context, but the supplied material does not identify specific investments or establish that the sector will deliver returns.
MoneyWeek has published a report on the “experience economy”, framing curated, in-person activities as an investment theme amid high digital use and remote working in the UK. The article describes demand for shared, physical experiences, but the supplied report excerpt does not name particular investments or show that the trend has produced financial returns.
The report presents the experience economy as a response to routines increasingly shaped by screens and digital services. It describes these offerings as curated, in-person experiences intended to provide direct engagement with the physical world and a sense of community. The material does not specify which businesses or activities qualify, or set out a defined market size.
To illustrate the UK’s digital habits, MoneyWeek cites Ofcom figures showing that adults spent an average of 4.5 hours online per day in 2025. Among people aged 18 to 24, the reported daily average was six hours and 20 minutes, with most of that time spent on smartphones. Those figures describe online use; by themselves, they do not establish demand for paid experiences or predict investment performance.
The report also says more than 40% of UK workers spend at least part of their week working from home. It links remote work and digital routines to a possible appetite for activities that bring people together offline. The excerpt supplied, however, gives no survey measuring that appetite and no comparison with earlier years.
Why Offline Experiences Attract Interest
The theme matters to readers because it connects a broad social change—time spent online and working remotely—with a possible area of consumer and business demand. If people seek more shared activities outside digital spaces, companies selling events, classes, travel or other in-person services could attract attention. These are examples of possible categories, not businesses identified or endorsed by the report excerpt.
For investors, a popular trend is not the same as a sound investment. The source material offers no valuation data, company results, revenue forecasts or evidence of returns. Assessing any opportunity would require information about the company’s finances, customer demand, costs, competition and ability to keep customers. The cited usage figures provide context, not proof of commercial success.
The distinction is relevant beyond finance, too. A rise in interest in offline activities could affect how businesses design services and how consumers choose to spend leisure time. But the available information does not establish that the experience economy is growing at a particular rate, or that it is replacing digital spending.
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UK Screen Time and Remote Work
MoneyWeek’s argument begins with the observation that daily life has become more digital. Its cited Ofcom figures put average online time for UK adults at 4.5 hours a day in 2025, rising to six hours and 20 minutes for 18-to-24-year-olds. The report says smartphone use accounts for most of the younger group’s online time.
Alongside screen time, the article points to the prevalence of working from home: over 40% of UK workers spend some of their working week at home, according to the report. Together, the numbers provide a snapshot of digital and work routines. The excerpt does not give the survey methods, detailed definitions or longer-term comparisons for either figure, so they should not be read as measures of changing demand for experiences.
The supplied text is an excerpt from a MoneyWeek report titled “Live a little: how to cash in on the ‘experience economy’.” It includes no specific investment recommendations, named companies, fund details or financial analysis. Its central framing is that in-person experiences may appeal as an alternative to parts of everyday life that have moved online.
“The “experience economy” offers a “welcome alternative to our increasingly digitised life.””
— MoneyWeek report
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Demand and Investment Returns Unproven
The supplied material does not identify which companies, funds or sectors investors could use to gain exposure, nor does it provide performance data or a method for evaluating them. It also does not quantify the experience economy, document how consumer spending has changed, or show that people who spend more time online are more likely to pay for in-person activities.
The Ofcom figures are cited without detailed methodology in the excerpt, and the remote-work statistic has no stated survey date or comparison baseline there. It is also unclear whether the quoted share of workers refers to a particular definition of regular home working. The report’s broader claims about community and physical engagement are presented as its interpretation of the trend, not as findings from a named study in the supplied material.
As a result, the article supports discussion of a possible consumer theme, but not a conclusion that it is a proven investment opportunity. Any claims about prospective returns, market growth or particular beneficiaries would need separate evidence.
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Evidence Investors Should Seek
The next useful step for readers considering the theme is to examine the full report and any specific investments it discusses; those details are not included in the supplied excerpt. For any named company or fund, readers would need to check published financial statements, pricing, operating costs, customer retention and the risks disclosed by the issuer.
Further evidence about consumer spending and attendance at in-person activities could help test whether interest translates into sustained demand. Until such data and identifiable investment options are available, the experience economy remains a theme described by MoneyWeek, not a substantiated forecast of returns. No future performance is established by the figures cited here.
offline social activities for adults
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Key Questions
What does the report mean by the experience economy?
It refers to curated, in-person activities presented as a way to engage with the physical world and other people. The supplied excerpt does not provide a formal market definition.
What UK online-use figures does MoneyWeek cite?
The report cites Ofcom figures of 4.5 hours online per day for UK adults in 2025 and six hours and 20 minutes per day for 18-to-24-year-olds. It says most of the younger group’s time was spent on smartphones.
Does the report name investments to buy?
Not in the supplied material. The excerpt identifies no companies, funds or specific securities and gives no purchase recommendations.
Do the figures prove the experience economy is growing?
No. Online-use and remote-work figures offer context, but the excerpt provides no direct measurement of spending on experiences or evidence that the sector is growing at a specific rate.
Do the cited figures show investors can make money from the trend?
No. The source gives no investment-performance evidence, and historical usage figures do not guarantee returns. Any investment would require separate research into its finances, risks and valuation.
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