Finding the right digital marketing tools is essential for small businesses aiming to grow efficiently without overextending their resources. The best options combine automation, ease of use, and affordability, but they often require tradeoffs between power and simplicity. AI-powered platforms like ‘AI for Small Business Marketing’ stand out for automation, while comprehensive guides such as the ‘Small Business Digital Marketing Handbook’ provide strategic frameworks. However, choosing the right tools involves balancing features, learning curves, and budget constraints. Continue reading for a detailed review of the top 10 options to help you find the best fit for your business needs.
Get office and shipping supplies delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Key Takeaways
- Automation features powered by AI are becoming a core component of effective small business marketing tools.
- All-in-one platforms tend to focus on ease of use but often limit customization compared to more specialized tools.
- Pricing and scalability are key; some tools offer free tiers or low-cost plans suitable for startups, while others are better for growing businesses.
- Content creation and social media management are frequently integrated, but choosing specialized tools can yield better results for specific channels.
- Ease of learning and support resources significantly impact whether a tool will be adopted successfully by small business owners.
| AI for Small Business Marketing: Build a Complete Marketing System – Content, Ads, Email, and Referrals – Without an Agency or a Marketing Hire |  | Best for Comprehensive AI-Driven Marketing Strategies | Focus: AI-driven marketing strategies | Channels Covered: Content, Ads, Email, Referrals | Audience: Beginners to intermediate | VIEW LATEST PRICE | See Our Full Breakdown |
| Small Business Digital Marketing Handbook |  | Best for Practical, Beginner-Friendly Guidance | Focus: Basic digital marketing strategies | Channels Covered: Social media, email, SEO | Audience: Beginners | VIEW LATEST PRICE | See Our Full Breakdown |
| AI Marketing for Small Business: A Beginner’s 7-Day Guide to Attract More Customers, Automate Workflow with ChatGPT & Gemini, Build a No-Code Chatbot & Increase Profits |  | Best for Hands-On AI Automation for Beginners | Focus: AI automation and chatbot building | Tools Covered: ChatGPT, Gemini | Duration: 7 days | VIEW LATEST PRICE | See Our Full Breakdown |
| Social Media Marketing for Small Business Made Simple: Build Your Audience, Gain Trust and Turn Followers into Profitable Customers |  | Best for Building Trust and Customer Conversion on Social Media | Focus: Social media growth and trust | Channels: Multiple social platforms | Audience: Beginners | VIEW LATEST PRICE | See Our Full Breakdown |
| Digital Marketing for Complete Beginners: A Step-by-Step Guide to Grow Any Business Online |  | Best for Absolute Beginners Looking for a Complete Overview | Focus: Fundamental digital marketing concepts | Coverage: Basic strategies for online growth | Audience: Complete newcomers | VIEW LATEST PRICE | See Our Full Breakdown |
| AI WhatsApp & SMS Marketing for Small Businesses: Automate Conversations, Personalize Messages, and Scale Sales With AI-Powered Messaging |  | Best for Small Business Automation and Customer Engagement | Focus: AI-powered WhatsApp & SMS marketing automation | Target Audience: Small business owners, online marketers | Content Type: Strategies and concepts | VIEW LATEST PRICE | See Our Full Breakdown |
| Monetize Your AI Content: Turn Your Creations into Income with Digital Products, Brand Deals, and Affiliate Revenue |  | Best for Content Creators Looking to Monetize AI | Focus: AI content monetization strategies | Target Audience: Content creators, digital entrepreneurs | Content Type: Revenue strategies | VIEW LATEST PRICE | See Our Full Breakdown |
| Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide |  | Best Practical Marketing Guide for Small Businesses | Focus: Practical small business marketing | Target Audience: Small business owners | Content Type: Strategies and techniques | VIEW LATEST PRICE | See Our Full Breakdown |
| The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd |  | Best for Simple, Actionable Marketing Planning | Focus: One-page marketing strategy | Target Audience: Small business owners and entrepreneurs | Content Type: Action-oriented plan | VIEW LATEST PRICE | See Our Full Breakdown |
| Become the Essential Small Business Digital Marketing Expert |  | Best for Foundational Digital Marketing Skills | Focus: Fundamental digital marketing strategies | Target Audience: Small business owners, beginners | Content Type: Practical insights | VIEW LATEST PRICE | See Our Full Breakdown |
| digital marketing tools for small businesse | Focus | Audience | Format | Level |
|---|---|---|---|---|
| AI for Small Business Marketin | AI-driven marketing strategies | Beginners to intermediate | Book | Strategic overview |
| Small Business Digital Marketi | Basic digital marketing strategies | Beginners | Book | Beginner |
| AI Marketing for Small Busines | AI automation and chatbot building | Beginners | Book | Introductory |
| Social Media Marketing for Sma | Social media growth and trust | Beginners | Book | Beginner |
| Digital Marketing for Complete | Fundamental digital marketing concepts | Complete newcomers | Book | Beginner |
| AI WhatsApp & SMS Marketing fo | AI-powered WhatsApp & SMS marketing automation | — | — | — |
| Monetize Your AI Content: Turn | AI content monetization strategies | — | — | — |
| Duct Tape Marketing: The World | Practical small business marketing | — | — | — |
| The 1-Page Marketing Plan: Get | One-page marketing strategy | — | — | — |
| Become the Essential Small Bus | Fundamental digital marketing strategies | — | — | — |
More Details on Our Top Picks
AI for Small Business Marketing: Build a Complete Marketing System – Content, Ads, Email, and Referrals – Without an Agency or a Marketing Hire
This book stands out for its holistic approach to building a complete marketing system using AI, making it particularly useful for small business owners who want to implement multiple channels without hiring additional staff or agencies. Compared with the Small Business Digital Marketing Handbook, it offers an integrated view of content, ads, email, and referral strategies, though it lacks detailed technical steps, which could leave more advanced marketers wanting more guidance. Its strength lies in simplifying complex AI concepts into actionable ideas, but it doesn’t provide in-depth instructions for technical implementation. This pick is ideal for entrepreneurs seeking a broad, strategic overview rather than technical deep dives.
Pros:- Provides a comprehensive strategy integrating multiple marketing channels
- No need for hiring additional staff or agencies, saving costs
- Focuses on AI tools to automate and streamline marketing efforts
Cons:- Lacks detailed technical implementation steps
- May be less valuable for advanced marketers seeking in-depth guidance
Best for: Small business owners who want to leverage AI to create an all-in-one marketing system without technical expertise
Not ideal for: Experienced marketers or those requiring detailed step-by-step technical instructions for implementation
- Focus:AI-driven marketing strategies
- Channels Covered:Content, Ads, Email, Referrals
- Audience:Beginners to intermediate
- Format:Book
- Level:Strategic overview
- Cost:Moderate
Our verdict“This book is best suited for small business owners seeking a strategic overview of AI-powered marketing without the complexity of technical details.”
Small Business Digital Marketing Handbook
This handbook makes a strong case for small businesses just starting with digital marketing by offering straightforward tips across social media, email, and SEO. Unlike the AI for Small Business Marketing book, which emphasizes AI systems, this guide focuses on practical, easy-to-implement strategies suitable for those unfamiliar with digital marketing. It doesn’t include detailed case studies or online resources, which limits depth for those seeking advanced insights. Still, its clear language and broad coverage make it a go-to resource for small business owners taking their first digital steps.
Pros:- Simple, practical tips suitable for beginners
- Broad coverage of major digital marketing channels
- Easy to understand language
Cons:- Lacks detailed case studies for deeper learning
- No mention of online resources or interactive tools
Best for: Beginners who need a practical, easy-to-understand introduction to digital marketing basics
Not ideal for: Advanced marketers or those looking for in-depth case studies and online tools
- Focus:Basic digital marketing strategies
- Channels Covered:Social media, email, SEO
- Audience:Beginners
- Format:Book
- Level:Beginner
- Cost:Affordable
Our verdict“This handbook is ideal for small business owners new to digital marketing who want clear, actionable advice without technical complexity.”
AI Marketing for Small Business: A Beginner’s 7-Day Guide to Attract More Customers, Automate Workflow with ChatGPT & Gemini, Build a No-Code Chatbot & Increase Profits
This guide makes automation approachable for small business owners by providing a simple 7-day plan centered around AI tools like ChatGPT and Gemini. Compared to the AI for Small Business Marketing book, which offers a broad strategic view, this one emphasizes practical, step-by-step actions to automate workflows and build chatbots, ideal for those with little to no technical background. However, it omits detailed instructions on pricing and technical setup, making it more suitable for those who want quick wins rather than deep technical mastery. It’s a solid introduction for entrepreneurs eager to start automating quickly.
Pros:- Clear, easy-to-follow 7-day plan
- Focuses on practical AI tools like ChatGPT and Gemini
- Helps automate workflows and increase efficiency
Cons:- Lacks detailed technical instructions for setup
- No information on pricing or software editions
Best for: Small business owners new to AI automation seeking quick, practical steps to implement basic AI tools
Not ideal for: Advanced users looking for detailed technical instructions or custom integrations
- Focus:AI automation and chatbot building
- Tools Covered:ChatGPT, Gemini
- Duration:7 days
- Audience:Beginners
- Level:Introductory
- Format:Book
Our verdict“This guide is perfect for beginners who want to quickly implement AI automation without technical complexity.”
Social Media Marketing for Small Business Made Simple: Build Your Audience, Gain Trust and Turn Followers into Profitable Customers
This book emphasizes straightforward strategies for small businesses to grow their social media presence and convert followers into paying customers. It excels in providing step-by-step guidance for beginners, similar to Digital Marketing for Complete Beginners, but with a sharper focus on social media engagement and trust-building techniques. It falls short on offering detailed platform-specific tactics or advanced marketing techniques, which could limit its usefulness for those looking to scale rapidly. Overall, it’s a practical resource for small business owners eager to harness social media’s power for trust and sales.
Pros:- Easy-to-follow social media strategies
- Focuses on building trust and customer relationships
- Suitable for social media beginners
Cons:- Lacks detailed platform-specific instructions
- Limited advanced marketing techniques
Best for: Small businesses starting out on social media who need simple, actionable growth and trust-building tactics
Not ideal for: Experienced marketers or those seeking advanced platform-specific strategies
- Focus:Social media growth and trust
- Channels:Multiple social platforms
- Audience:Beginners
- Format:Book
- Level:Beginner
- Cost:Affordable
Our verdict“This book is ideal for small business owners who want straightforward social media tactics to grow and convert followers into customers.”
Digital Marketing for Complete Beginners: A Step-by-Step Guide to Grow Any Business Online
This book covers fundamental digital marketing concepts in a clear, step-by-step format, making it highly suitable for complete novices. Unlike the Small Business Digital Marketing Handbook, which offers practical tips, this guide emphasizes foundational knowledge and broad strategies for online growth. It doesn’t delve into advanced tactics or specific tools, which might limit its usefulness for small businesses ready to scale. Still, for those starting from scratch, it offers a solid grounding that can serve as a launching pad for future learning.
Pros:- Clear, step-by-step guidance
- Covers essential digital marketing concepts
- Great for complete beginners
Cons:- Lacks advanced or specialized strategies
- No specific tool or software suggestions
Best for: Absolute beginners needing a comprehensive, easy-to-understand introduction to online marketing
Not ideal for: Small businesses ready for advanced strategies or specific tool recommendations
- Focus:Fundamental digital marketing concepts
- Coverage:Basic strategies for online growth
- Audience:Complete newcomers
- Format:Book
- Level:Beginner
- Cost:Budget-friendly
Our verdict“This book is perfect for absolute beginners seeking a broad overview to start their digital marketing journey.”
AI WhatsApp & SMS Marketing for Small Businesses: Automate Conversations, Personalize Messages, and Scale Sales With AI-Powered Messaging
This guide stands out for offering practical strategies to automate and personalize WhatsApp and SMS marketing, making it ideal for small businesses aiming to improve customer interactions without extensive technical knowledge. Compared with The 1-Page Marketing Plan, which simplifies overall marketing strategies, this book zeroes in on AI-driven messaging, providing actionable insights for automation but lacking detailed implementation steps. Its focus on AI tools means you can scale customer engagement efficiently, though the absence of specific technical instructions can leave some users wanting more hands-on guidance. This makes it a strong choice for small business owners seeking to leverage AI for direct communication, though less suitable for those needing comprehensive marketing plans or technical tutorials.
Pros:- Provides practical strategies for AI-powered marketing automation
- Focuses on personalization to increase customer engagement
- Suitable for small businesses and online marketers seeking scalable solutions
Cons:- No specific technical implementation details provided
- Content may focus more on concepts than step-by-step guidance
Best for: Small business owners who want to automate and personalize customer messaging using AI tools.
Not ideal for: Businesses looking for detailed technical setup instructions or comprehensive marketing strategies beyond chat automation.
- Focus:AI-powered WhatsApp & SMS marketing automation
- Target Audience:Small business owners, online marketers
- Content Type:Strategies and concepts
- Implementation Detail:Limited
- Technology Use:AI-driven messaging tools
- Business Size:Small
Our verdict“This book is best suited for small business owners aiming to automate messaging and enhance customer relationships through AI, despite limited technical detail.”
Monetize Your AI Content: Turn Your Creations into Income with Digital Products, Brand Deals, and Affiliate Revenue
This guide makes the list for offering actionable strategies to turn AI-generated content into income streams through digital products, brand deals, and affiliate marketing. Unlike The 1-Page Marketing Plan, which emphasizes broad marketing tactics, this book zeroes in on monetization specifically, providing ideas for revenue but lacking detailed technical instructions or tools. It’s perfect for content creators wanting to diversify income, though the absence of step-by-step processes could challenge those unfamiliar with digital monetization. If you want to transform AI content into income without advanced technical skills, this resource offers valuable insights, but it doesn’t serve as a technical manual.
Pros:- Provides practical strategies for monetizing AI content
- Covers multiple revenue streams including digital products and affiliate marketing
- Suitable for creators aiming for sustainable income
Cons:- Lacks detailed technical instructions
- No specific product or platform features are discussed
- No user reviews or ratings available
Best for: Content creators seeking practical ways to monetize AI-generated content through multiple revenue streams.
Not ideal for: Users expecting detailed technical setup or specific platform integrations for monetization.
- Focus:AI content monetization strategies
- Target Audience:Content creators, digital entrepreneurs
- Content Type:Revenue strategies
- Implementation Detail:Minimal
- Revenue Streams:Digital products, brand deals, affiliate marketing
- Business Size:Small to medium
Our verdict“Ideal for content creators eager to monetize AI work, despite the absence of detailed technical guidance.”
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
This book earns its spot by offering concrete, actionable marketing advice tailored for small businesses, making it a good complement to more strategy-heavy options like The 1-Page Marketing Plan. While it focuses primarily on marketing tactics, it doesn’t delve into broader business management topics, which may limit its scope for some users. The updated edition reflects current trends, ensuring relevance, but its emphasis on marketing alone means those seeking comprehensive business growth strategies might find it somewhat narrow. For small business owners who want straightforward, actionable marketing techniques, this guide hits the mark, though it’s less suited for those needing a broader business plan or advanced digital marketing tactics.
Pros:- Provides practical and actionable marketing strategies
- Updated with current insights and techniques
- Easy to understand for small business owners
Cons:- Focuses mainly on marketing, limited on other business topics
- May not cover advanced or digital-specific tactics
Best for: Small business owners looking for practical, easy-to-implement marketing strategies.
Not ideal for: Entrepreneurs seeking comprehensive business management advice or advanced digital marketing tactics.
- Focus:Practical small business marketing
- Target Audience:Small business owners
- Content Type:Strategies and techniques
- Scope:Marketing only
- Update Status:Revised, current trends included
- Business Size:Small
Our verdict“A practical resource for small businesses seeking straightforward marketing advice, with less focus on broader business strategies.”
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
This book is a standout for distilling marketing planning into a single, easy-to-understand page, making it ideal for small business owners overwhelmed by complex strategies. Compared with Duct Tape Marketing, which offers broader tactics, the 1-Page Marketing Plan emphasizes simplicity and actionability, but may oversimplify some concepts, lacking detailed case studies or in-depth guidance. It’s best suited for entrepreneurs who want quick, clear steps to attract customers and increase revenue, though those seeking comprehensive or technical marketing plans might find it too basic. This resource offers a straightforward approach that’s perfect for busy small business owners wanting quick wins.
Pros:- Simple and easy-to-understand marketing framework
- Provides practical, actionable steps
- Ideal for busy entrepreneurs seeking quick results
Cons:- Lacks detailed case studies or in-depth analysis
- May oversimplify complex marketing concepts
Best for: Small business owners who prefer a simplified, one-page marketing strategy to attract new customers and grow revenue.
Not ideal for: Marketers seeking detailed case studies, complex tactics, or advanced digital marketing strategies.
- Focus:One-page marketing strategy
- Target Audience:Small business owners and entrepreneurs
- Content Type:Action-oriented plan
- Complexity:Low
- Case Studies:None
- Business Size:Small
Our verdict“Best suited for small business owners wanting a straightforward, quick-to-implement marketing plan.”
Become the Essential Small Business Digital Marketing Expert
This guide earns its spot by focusing on the fundamentals small business owners need to master digital marketing tools and strategies, making it suitable for those starting or refining their approach. Unlike AI WhatsApp & SMS Marketing, which emphasizes automation, this book covers a broader range of marketing tactics and tools, offering a more comprehensive foundation. However, it provides no detailed technical specifications, which might leave more experienced marketers wanting advanced insights. If your goal is to develop a solid grasp of core digital marketing concepts and attract new customers effectively, this guide offers practical advice, though it may seem basic for seasoned marketers.
Pros:- Provides practical marketing strategies for small businesses
- Focuses on effective use of marketing tools
- Helps attract and retain customers
Cons:- No detailed technical specifications
- Content may be too basic for advanced marketers
Best for: Small business owners new to digital marketing seeking a solid foundational understanding.
Not ideal for: Experienced marketers looking for advanced tactics or technical specifications.
- Focus:Fundamental digital marketing strategies
- Target Audience:Small business owners, beginners
- Content Type:Practical insights
- Technical Detail:Limited
- Tools Covered:Basic marketing tools
- Business Size:Small
Our verdict“A solid starting point for small business owners needing fundamental digital marketing skills, though it may lack depth for experts.”
How We Picked
The products were selected based on their relevance to small businesses, considering ease of use, affordability, and feature breadth. We prioritized tools that offer automation, content creation, and marketing strategy support, as these are critical for small teams with limited resources. Each tool was evaluated for user-friendliness, scalability, and integration capabilities, ensuring they provide value without overwhelming beginners. Our ranking reflects a balance between comprehensive functionality and practical usability, favoring platforms that deliver clear results for small business owners in 2026.| digital marketing tools for small businesse | Audience | Level | Target Audience | Content Type |
|---|---|---|---|---|
| AI for Small Business Marketin | Beginners to intermediate | Strategic overview | — | — |
| Small Business Digital Marketi | Beginners | Beginner | — | — |
| AI Marketing for Small Busines | Beginners | Introductory | — | — |
| Social Media Marketing for Sma | Beginners | Beginner | — | — |
| Digital Marketing for Complete | Complete newcomers | Beginner | — | — |
| AI WhatsApp & SMS Marketing fo | — | — | Small business owners, online marketers | Strategies and concepts |
| Monetize Your AI Content: Turn | — | — | Content creators, digital entrepreneurs | Revenue strategies |
| Duct Tape Marketing: The World | — | — | Small business owners | Strategies and techniques |
| The 1-Page Marketing Plan: Get | — | — | Small business owners and entrepreneurs | Action-oriented plan |
| Become the Essential Small Bus | — | — | Small business owners, beginners | Practical insights |
Factors to Consider When Choosing Digital Marketing Tools For Small Businesses
Choosing the right digital marketing tools involves understanding your specific needs, budget, and technical skills. Small businesses should focus on tools that streamline workflows and offer measurable results without requiring extensive training. Balancing features with ease of use is key, as overly complex platforms can hinder adoption and slow down progress. Considering future growth ensures the tools you select can scale with your business, preventing costly replacements later. Keep in mind that free or low-cost options may have limitations, so investing in a slightly more capable platform can pay off over time.Ease of Use and Learning Curve
For small businesses, choosing intuitive tools that require minimal training is essential. Platforms with clear interfaces, helpful onboarding, and responsive support can save time and frustration. Beware tools that promise a lot but have steep learning curves, as they may lead to underutilization and wasted investment. Prioritize solutions with free trials or demos to assess usability before committing financially.
Automation Capabilities
Automation saves valuable time by handling repetitive tasks like email outreach, social posting, and ad management. AI-powered features can enhance personalization and efficiency, but they often come with higher costs or complexity. Decide whether automation is a priority or if manual control suits your current skill level better. Over-reliance on automation without oversight can lead to inconsistent messaging, so balance is key.
Budget and Scalability
Cost is a common concern for small businesses, so look for tools that offer flexible pricing tiers or free plans. However, cheaper options may lack advanced features or limit usage, requiring upgrades sooner. Think about your growth trajectory; investing in scalable tools now can avoid disruptive transitions later. Consider total cost of ownership, including training, integrations, and ongoing support.
Integration and Compatibility
Your chosen tools should seamlessly connect with existing systems like your website, CRM, or e-commerce platform. Compatibility reduces manual data entry and errors, increasing overall efficiency. Check whether the tools support popular integrations or offer open APIs for customization. Avoid siloed platforms that limit your ability to adapt or expand your marketing ecosystem.
Content and Channel Focus
Identify which marketing channels are most relevant to your audience—social media, email, content, or paid ads—and select tools that excel in those areas. Specialized platforms often outperform all-in-one solutions for specific tasks, but they may require additional management. A combined approach can work if the tools integrate well, allowing you to coordinate campaigns across channels without extra overhead.
Frequently Asked Questions
Should I choose an all-in-one marketing platform or specialized tools?
Deciding between an all-in-one platform and specialized tools depends on your specific needs and technical comfort. All-in-one solutions simplify management by consolidating functions, which is ideal if you’re short on time and resources. However, they may lack depth in certain areas, making specialized tools better for targeted campaigns or advanced features. For most small businesses starting out, an all-in-one platform offers a balanced approach, but as you grow, integrating specialized tools can deliver better results in specific channels.
How much should I budget for digital marketing tools in 2026?
Budgets vary widely based on the tools’ complexity and your business size, but small businesses can often find effective solutions for under $50 per month, especially with free tiers or basic plans. Investing more—$100 or more—can unlock advanced automation, analytics, and integrations that save time and improve results. Consider the value each tool provides relative to your goals and be cautious of platforms that appear inexpensive but charge extra for essential features or integrations.
Are AI-powered marketing tools worth the extra cost?
AI-powered tools can significantly reduce manual effort and improve personalization, making them a smart investment for small businesses aiming to scale quickly. They excel in automating content generation, customer engagement, and ad optimization, which can lead to better ROI. However, they often come with higher subscription costs and may require some learning to maximize benefits. If your budget allows, AI tools can offer a competitive edge, but ensure they align with your specific marketing needs before committing.
What features should I prioritize if I have limited marketing experience?
For beginners, simplicity and guided onboarding are vital. Look for tools that offer step-by-step tutorials, templates, and clear dashboards. Automation features that require minimal setup can accelerate results, but avoid platforms that are overly complex or require extensive technical knowledge. The ability to easily track results and adjust campaigns is equally important, so choose tools with straightforward analytics. Prioritize solutions that balance ease of use with enough features to support your growth without overwhelming you.
How can I ensure my chosen marketing tools will grow with my business?
Opt for tools that offer scalable plans and robust integrations, allowing you to expand features as needed. Check if the platform supports additional channels or advanced automation without requiring a complete switch. Reading user reviews about how the platform has supported other small businesses’ growth can also provide insights. Investing in versatile tools with flexible pricing and strong community or vendor support helps ensure your marketing technology remains effective long-term.
Conclusion
For small business owners seeking the best overall value, ‘AI for Small Business Marketing’ stands out with its comprehensive automation features. Those focusing on strategic growth might prefer the ‘Small Business Digital Marketing Handbook’ for its structured guidance. Beginners will find ‘Digital Marketing for Complete Beginners’ the most accessible, while those with specific channel needs may lean toward ‘Social Media Marketing for Small Business Made Simple’. For premium features and scalability, investing in platforms with AI automation and integrations can provide the most future-proof solution. Ultimately, your choice should align with your current needs, budget, and growth plans.Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
